The Origins of Android Kitkat

The origins of Android
The Android mobile operating system was first created by Android Inc., a company based in Palo Alto, California. They built the Android with the core Linux (kernel) program.

Google then bought all the stock Android Inc. in August 2005. The founder of Android was ultimately working for Google, as Andy Rubin, Rich Miner, Nick Sears, and Chris White.

Google began seriously developing Android to get into the global mobile device market with the release of Android version 1.1 in March 2009. Android may be adopted by the manufacturer of a mobile device. In fact, he was adopted by television cameras and devices.

Google has released the source code (source code) Android for application developers and provides Google Apps online shop Play Store (formerly known as the Android Market).

Two months later, Google released the Android version 1.5 with the code name "Cupcake". From here starts the Android code name based on the name of the cake or dessert and alphabetically starting from letter C.

Here is the code name and the version of Android from time to time:
-Android 1.1
-Android 1.5 (Cupcake)
-Android 1.6 (Donut)
-Android 2.0/2.1 (Eclair)
-Android 2.2 (Froyo: Frozen Yogurt)
-Android 2.3 (Gingerbread)
-Android 3.0/3.1 (Honeycomb)
-Android 4.0 (Ice Cream Sandwich)
-Android 4.1/4.2/4.3 (Jelly Bean)
-Android 4.4 (KitKat)

Google does not so choose the name "Key Lime Pie" for the latest version of Android. The company chose the name "KitKat" for the operating system Android version 4.4.

Decision on the use of the trademark name of Brown food products are viewed as a marketing coup some Nestle is known as producers of food products and beverages.

However, Google denied the presumption and stated that neither side gives paid for this decision.

"It's not a question of money, change, deal," said the Director of Partnerships of Android at Google, John Lagerling, told the BBC on Tuesday (3/9/2013). Instead, he asserted, this idea is completely done for something fun and unexpected.

Simon Myers, an expert and marketing consultant, cautions that there is potential in each deal done Google and Nestle. "If your brands connect with others, you must be associated with other brands, good and bad," said Myers.

If a brand's reputation got a problem, then the owner of the other brands will be affected his good name.

As a company and an internet service provider's software, Google does not escape the various controversies, ranging from privacy issues to patent disputes. The U.s. Government's own called Android as the operating system that many were infected with malicious programs than any other operating system.

While Nestle has faced criticism in the past when the company promoted baby powder to pegs in the developing countries.

Goodbye Key Lime Pie, welcome to KitKat

Rumors that circulated during this do indicate that the next version of Android will use the name with the letter "K". Well, the name that has been mentioned is the Key Lime Pie. In fact, Google employees have become accustomed to using the name of the Key Lime Pie to refer to the latest Android.

However, Lagerling tells, that name is not so used after the company realized that very few people really know the sense of Key Lime Pie.

"One of the snacks that we save in the Office kitchen to accompany our programmers worked until late at night is a KitKat. And, someone said, ' Hey, why don't we call it KitKat '. "

After the idea was crossed, Lagerling confessed to Google immediately contact the Nestle. The next day, the company that invited Switzerland native Google Android team in a conference phone call. Nestle said its willingness within 24 hours later.

"Frankly, we decided within the hour to say let's do it," stated the head of marketing for Nestle, Patrice Bula, told the BBC.

He acknowledged there was a risk the trademark KitKat would be tercoreng or even broken if operating system Android version 4.4 is found there is disorder or vulnerable to malicious programs. "Maybe I will be fired," said Bull, with a tone of facetious.

For Nestle, this is a new way of communicating rather than have to do marketing with traditional ways.

The executives of the two companies apparently held a secret meeting to discuss plans of cooperation during the Mobile World Congress (MWC) in Barcelona, Spain, in February 2013. Until the end, with the help of the Android mascot logos coloured by KitKat on her chest.

"Secrecy is important to Google's strategy. Actually it does not leak, "shot the Bull.

Now, Nestle plans to hand out more than 50 million chocolate in the shape of the Android mascot KitKat to stores in 19 countries, including the United Kingdom, the United States, Brazil, India, Japan, and Russia.

Android mascot statue KitKat currently plastered at the Google headquarters in Mountain View, California, USA. Many Google employees who were shocked with the statue and found out that the code name of Android 2.4 is a KitKat.

"I think it's a big surprise for many people, including Googler (Google employee)," close Kagerling.

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